Plow is a Tennessee based customer acquisition service and telecom/energy contractor for the large to mid-size business sector. Their identity, created by multidisciplinary design agency Perky Bros, neatly communicates the experience, professionalism and advisory nature of Plow’s service, the commodities they manage and their renewable energy options through a logo-type built from a stencil cut serif typeface and apostrophe detail set across a stationery solution that utilises an unbleached recycled material choice and a website with a mixed fibre background.
Cha Ren More is a natural hand wash made from the oils of cooked and ground organic tea leaves using time-honoured methods. The product’s packaging, created by Taiwan based Victor Design, reflects the elemental plant-based ingredient, the traditional and handcrafted production technique and an earthy organic proposition through a simple combination, and practical qualities of a tactile, uncoated and unbleached material choice, adhesive label, a very nice half-tone print treatment, classic serif and traditional Chinese characters.
Heart & Soul is an Australian interior decoration firm, specialising in residential properties, with a holistic, adaptable and flexible philosophy. Adelaide-based design studio Band were commissioned by the firm to update their brand identity so that it would better reflect their contemporary approach.
Based around the duality of a heart/ampersand marque, a sans-serif logotype and print that juxtaposes a modern bright red spot colour, black and white photography and an unbleached board, Band’s solution appears current yet sensitive to the traditional detail of Heart & Soul’s interiors.