Originally established in 1929 as the Newark Nut Company, Nuts.com is a family owned on-line retailer of nuts, dried fruit, snacks, chocolate, tea and coffee. Following a recent url change, international design agency Pentagram, lead by partner Michael Bierut, created a new visual identity and packaging solution ‘that would help establish Nuts.com as a distinctive brand’.
Based around a bright and distinctive colour palette, organic, heavy line-weight character illustrations (their hidden arms giving them a childlike cheek but innocent personality), a loose, ‘hand rendered’ proprietary typeface alongside an uncoated unbleached material choice, the design solution successfully mixes the playful, conversational and tactile to capture the brand’s youthful, personal and wholesome sensibility.
The Dirty Apron is a cooking school, grocer, gourmet delivery service, caterer and delicatessen located in the Crosstown district of Vancouver, that offers, alongside cookery courses, hot lunches, sandwiches and take-home meals, deli meats, organic milk and eggs, local cheeses, fresh flowers and specialty products.
The delicatessen’s packaging and promotional items, which include bread and shopping bags, gift and lunch boxes, product labels and tags, were created by Multidisciplinary design agency Glasfurd & Walker and utilise a neat combination of uncoated, unbleached substrates, string, a single colour print treatment, tape, wax seal and stamp detail to deliver a traditional craft based aesthetic that has an open honest proposition with a local farmers market sensibility. A mixed typographic approach delivers individual personality alongside conventional communication while illustrated details, borders and ribbons suggest heritage, knowledge and experience. Its execution is solid throughout and neatly reflects traditional values with contemporary quality and consistency.
Nostalgi is a hat and shoe rack, now considered a Swedish furniture classic, designed by Gunnar Bolin in 1937 and manufactured by Essem. Taking its cues from Essem’s functionalist past and artisanal manufacturing processes, Stockholm based graphic and product design studio Bedow, developed a packaging solution for Nostalgi that contrasts two vastly different sizes of Futura, reflecting the products bold, iconic style and attention to detail, set across an uncoated, unbleached substrate as a single colour print treatment that neatly draws together the aspects of art, craft and modernistic design principles. The off-the-edge type bleed is a nice reference to the modular and extendable nature of the product that really compliments the width of the packaging.