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The University of Sydney by Maud, Australia

Opinion by Richard Baird.

Prospectus / undergraduate guide for The University of Sydney by graphic design studio Maud, Australia

Although The University of Sydney is recognised as the oldest university in Australia, one steeped in history, it has, more recently, suffered from a decline in its rank and the perception that it is unwilling to adapt to a changing, increasingly competitive and well-branded educational landscape. In response to this the university worked with Surry Hills based graphic design studio Maud to reposition it in a way that would bet­ter reflect its for­ward think­ing nature and pion­eer­ing spirit. This was achieved through a diverse typographical approach to communication, bound by a limited colour palette and applied to undergraduate guides, posters, brochures and website.

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UAL 2016–17 Campaign by Spy, United Kingdom

Opinion by Richard Baird.

Graphic design by Spy for the University of the Arts London

The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around a robust, black and white typographic system, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.

This month sees the launch of the UAL 2015 campaign, developed by London based graphic design studio Spy, for Camberwell, Chelsea and Wimbledon. Spy were commissioned to develop a vibrant, engaging brand campaign to launch in the summer that would drive student recruitment and brand awareness. The campaign included ads, posters, digital banners, brochures, prospectus, e-flyers and way finding around each campus.

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University Church designed by Spy

Opinion by Robert Holmkvist.

Graphic design by Spy for University Church

Located at the heart of Oxford, University Church of St Mary the Virgin, abbreviated to University Church, has been a site of worship and debate for over 700 years and is the “spiritual home” of the oldest university in Britain. The church recently received a grant from the Heritage Lottery Fund to raise awareness of the historical nature of the site and to further enhance its potential as a tourist destination beyond the 300,000 visitors it already attracts per year. As part of this new remit, London based graphic design studio Spy were appointed by University Church to develop a new and more contemporary brand identity that could exist both on and off-line.

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