Talous is a ’boutique’ financial consulting and investment banking firm founded in 2011 and based in San Pedro Garza García, México. Talous’s new visual identity, developed by multidisciplinary design studio Anagrama with a brief to communicate trust and sophistication – contrasts the heavy weight, serifs and flourishes of a logo-type solution that appropriates the trust I associate with traditional, long-running, European broadsheet newspapers against the fine detail of guilloché pattern work. A distinctive and recognisable reference that conveys finance and security under a unique and difficult to reproduce concept. Its shine and bright iridescent colour is suitably enhanced by the contemporary use of ample white space across the collaterals, confidently choosing to distill brand values into just two key assets and a print finish.
Filmfaktisk is a Norwegian team of film producers—with a strong focus on locations—that produce both commercial and fictional pieces work. Their visual identity, created by Oslo-based design agency Heydays, cleverly leverages the physical limitations of sign making and turns it into a positive and distinctive asset that visualises—through a simple line detail that connects the stems and the tittles of the i’s alongside an earthy, pine green tint applied to the texture and detail of on-site photography—a practical but creative approach to on-location shooting. It is a very simple treatment but one that brings a proprietary quality to a familiar sans-serif typeface that cohesively binds print, film and digital touch-points.