BPO


Top 5 Brand Identity Projects of 2012

Top 5 Branding Projects 2012

These are the five identity projects I reviewed during 2012 that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. For me these manage to extract a lot of equity from very simple forms which are enhanced by a cohesive, often expandable but appropriately restrained execution across multiple touch-points.

Do you agree with my choices?

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Blanca designed by Lo Siento

Logo for dairy hub Blanca designed by Lo Siento

Blanca is a ‘dairy hub’ created to ‘mediate between two extreme poles of the industry; [milk] production and [consumer] knowledge’ and to ‘produce honestly, think critically and consume responsibly.’ Based around a simple stencil cut logo-type solution executed with a monochromatic simplicity and subtle craft cues, Blanca’s visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento, manages to infuse and visually convey the disparate perceptions of commodity and care.

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Nosive Strukture designed by Bunch

Logo and stationery for structural engineering firm Nosive Strukture designed by Bunch

Nosive Strukture is a structural engineering firm who describe themselves as having a ‘unconventional attitude towards business, working environment and life itself.’ Inspired by their approach and a studio space of angled detail, independent design agency Bunch, “developed a stark, technical identity based around tensegrity structures and a black and white palette” executed across triplexed business cards, cardboard file folders, signage and website.

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