Willow is a brand of spring water sourced and bottled in the English Lake District. Following its recent acquisition by entrepreneur John Halewood and in lou of a fresh marketing push, the brand received a new packaging and brand treatment managed by Manchester based freelance designer Kirsty Mcmaster to better represent the quality, unique characteristics and origin of the water.
Ramlösa is a range of premium restaurant mineral waters named after the region of Ramlösa Brunnspark, Sweden and owned by Danish brewery Carlsberg. Stockholm based design studio Nine was tasked with developing a low-cost packaging alternative to their current glass design that would retain the premium nature and favourable perception of the brand but with a PET material resolution.
Marketing and communications specialist Gauthier have sent out a limited run of glass water bottles as a gift to its clients with an environmental message to choose glass over plastic. The packaging’s minimal/maximal design approach, taking a simple white rectangle and imparting a strong and inspiring visual message on the interior walls, utilises its gift proposition to defy retail convention and deliver subtlety first and impact second.