BPO


Cemento designed by S-T

Opinion by Richard Baird.

Logo and grey business card with white ink detail designed by S-T for UK based Italian cement veneer business Cemento

Cemento is the UK distributor of an Italian lightweight concrete product that can be used for wall panelling and furniture. Inspired by brutalist design — a movement that grew out of early 20th century modernist architecture and described by Wikipedia as being “linear, fortresslike and blockish” — London based studio S-T developed a visual identity for Cemento that included logo, logotype, brand guidelines, tote bag, box tape, brochure, postcards and business card design.

Using geometric form, sans-serif typography, dyed material choice, white ink, a repeating pattern and limited colour palette, S-T establishes a robust and distinctive solution that reflects the modular and functional nature of concrete, the aesthetic qualities of the product, and its adoption by contemporary furniture and interior designers.

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Interior XIII designed by Anagrama

Logo and stationery designed by Anagrama for Interior 13, a distributor of auteur films and promoter of independent cinema

Interior 13 is a distributor of Mexican and international auteur films and promoter of independent cinema. Design agency Anagrama were recently commissioned by Interior 13 to develop a new visual identity that would be “easily relatable to the cinematographic world” as well as being “functional in terms of online promotion.”

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Partick Dental designed by Freytag Anderson

Logo and stationery with coloured paper and grey board detail designed by Freytag Anderson for Partick Dental featured on BP&O

Design studio Freytag Anderson were recently commissioned by Glasgow based Partick Dental to create a “fresh and vibrant visual identity” for their local practices. The studio saw the opportunity to create a clear concept that would avoid the “usual clichés associated with the industry” and have an inclusivity that would strike a solid balance between minimal, contemporary, inviting and established, through a communicative combination of mark, type and material choice.

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