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The Bone Line designed by Inhouse

Opinion by Richard Baird.

Branding for The Bone Line designed by Inhouse

The Bone Line is a New Zealand winery with a name that references the K—T Boundary, a thin band that runs close to The Bone Line’s location in the Waipara Valley, and that marks the end of the Mesozoic Era and the extinction of the dinosaurs. Auckland based graphic design studio Inhouse worked with the winery to establish a distinctive packaging and identity treatment. Like many good wine label solutions, Inhouse have taken its cues from the provenance of the wine. While conventional, this approach benefits from a significant regional prehistory that ties in well with the themes of age and vintage, and is effectively visualised through a contrast of type reduction, the detailed texture of fossil photography and a black, white and copper colour palette.

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Le Naturel designed by Moruba

Wine packaging designed by Moruba for Le Naturel

Le Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry.

The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the themes of heritage, craft and provenance typically associated with the industry and instead leverages an increasing popularity for typographic and ink austerity. This approach places weight on a single piece of information—the established relationship between freshness and best-before dates—and utilises ubiquitous sans-serif typography to convey this with honesty and precision whilst reflecting the brand’s avant-garde approach.

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Jamsheed designed by Cloudy Co.

Packaging design by Cloudy Co. for Yarra Valley boutique wine label Jamsheed

Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Persian pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.

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