Melbourne-based design studio Cloudy Co. have recently developed the wine label design for a limited edition collection by Jamsheed created exclusively for award winning Surrey Hills restaurant Bentley.
Based around a halftone illustrative interpretation of traditional Persian patterns alongside a tactile thermographic ink process and utilitarian typography, Cloudy Co.’s design solution delivers a really love sense of detail within detail, texture and colour. It transforms the geometric into the organic through contemporary technique infusing the label with a rich depth and density that resonates well with the often complex flavour profiles of wine and the art and craft nature of its production, while also conveying the modern philosophies and interior design of the restaurant.
Expatrius is a limited edition range of wines created from grapes grown on the eastern end of Waiheke Island, New Zealand, by winemaker Luc Desbonnets. The wine’s label and case, created by print and digital design agency Inhouse, contrast the fine detail and traditional heraldic cues of a hand-etched illustrative crown, a gold block foil emboss and tactile substrate alongside geometric, abstract letter-forms, solid fills and a striking monochromatic colour palette to communicate the heritage, high quality, craft and exclusivity of the wine and a very distinctive and contemporary brand character.