Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Persian pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.
“The Vine is a wine agency in Ontario, with an exclusive and focused portfolio of wines from Italy and California, and an impressive reputation for service and professionalism.” Design agency Blok conducted an “in-depth mining of the brand revealed four key values: distinctiveness, character, authenticity and artisanal” which became the “pillars of the identity”. “The visual vocabulary strikes an elegant balance between the company’s values, the heritage of the wineries that it represents, and the highly contemporary vision of its founders.” – Blok
Melbourne-based design studio Cloudy Co. have recently developed the wine label design for a limited edition collection by Jamsheed created exclusively for award winning Surrey Hills restaurant Bentley.
Based around a halftone illustrative interpretation of traditional Persian patterns alongside a tactile thermographic ink process and utilitarian typography, Cloudy Co.’s design solution delivers a really love sense of detail within detail, texture and colour. It transforms the geometric into the organic through contemporary technique infusing the label with a rich depth and density that resonates well with the often complex flavour profiles of wine and the art and craft nature of its production, while also conveying the modern philosophies and interior design of the restaurant.