Teabox by Pentagram, United States

Opinion by Richard Baird.

Brand identity and package design for tea subscription service Teabox by graphic design studio Pentagram, United States

Teabox is an e-commerce tea business, established in 2012 and located at the heart of India’s tea-growing regions, that looks to revolutionise the experience of buying and enjoying one of the oldest drinks in history by bringing it directly to consumers. It is based on the popular monthly subscription model, and uses data science to match teas to subscriber’s personal tastes. Teabox worked with Pentagram partner Natasha Jen to develop a new brand identity, packaging system and website that would help establish it as a global brand.

Continue reading this article

Bec Brittain designed by Lotta Nieminen

Logo and duplex business cards designed by Lotta Nieminen for New York based lighting and product designer Bec Brittain

Bec Brittain is a New York based lighting and product designer who is driven by a “love for luxurious materials, intuitive forms and forward-thinking technology.” Working with her small team from a studio in Brooklyn, Bec Brittain creates products that explore and experiment with new production techniques and materials that push the boundaries of American-made centrepiece lighting design. Each piece is created and inspected by Bec and produced using a local network of fabricators and artisans.

Continue reading this article