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Opinion by Richard Baird.
Collect is an international art fair that will take place between the 2–6 of February 2017 at London’s Saatchi Gallery. Presented by the Crafts Council, Collect will give visitors the chance to see and buy museum-quality and contemporary ceramics, glass, jewellery, wood, metal and textiles created by established and emerging artists and makers represented by over thirty of the world’s best galleries.
Collect’s brand identity, designed by Spin, draws character, play and visual interest from an economical use of a single and fairly austere font, and a black and white colour palette, and went on to include print communication, as documented here, art direction, animation, advertising, signage and environmental graphics.
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