BPO


Gallery & Co. by Foreign Policy, Singapore

Opinion by Richard Baird.

Logo, print and packaging by Foreign Policy for Singapore-based Gallery & Co.

& Co. links museum shop, a food and drink retailer and cafe housed within the National Gallery Singapore. These share a brand identity designed by Singapore-based graphic design studio Foreign Policy, built around the basic foundations of modern art and design; primary colour, geometric form and repetition, and Grilli Type’s GT Pressura. This runs across and unites a variety of printed materials that includes, but is not limited to, vouchers, packaging, uniforms and posters. Although launched in 2015, Foreign Policy recently documented and published the work, which coincided with the launch of their new website.

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Park Bench Deli by Foreign Policy, Singapore

Opinion by Richard Baird.

Brand identity, print and packaging by Foreign Policy for Singapore's Park Bench Deli

Park Bench Deli is located on Singapore’s Telok Ayer St and features a rich interior design, styled on the all-American deli, that mixes a variety of vintage textures and ornament. These include tiled floors and wood panelled walls alongside personal items of the shop owners. Brand identity shares a similarly busy and material quality, referencing park life, and made up of menus, packaging, and lots of small takeaways such as stickers, embroidered patches and key rings. Although launched in 2015, Foreign Policy, the studio behind both brand identity and interior design, recently documented and published the project on their newly launched website.

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