LogoArchive and Standards Manual are delighted to launch an Extra Issue dedicated to Federal logo design, which includes some of the States’ most iconic symbols. Designed by Order and featuring texts by Bill Shaffer, Valerie Pettis and Lance Wyman, this Extra Issue tells the little-known story of the Federal Design Improvement Program (FDIP). This program links some of the country’s most recognisable symbols and involved designers such as Rudolph de Harak, Tom Geismar and Raymond Lowey. The booklet is the first to bring these symbols together, and through the words of Bill Shaffer, Lance Wyman and Valerie Pettis, brings a uniquely personal insight into the program and its ambitious outlook for Federal design throughout the 70s in the United States of America.
LogoArchive Extra Issue: Standards Manual can ordered at logoarchive.shop
Selected by Richard Baird.
Studio Hi Ho is a Melbourne-based branding and communication consultancy co-founded and led by Wesley Waddell and Patrick Scanlan. BP&O has been following and writing about Studio Hi Ho since 2013 . Their work covers a variety of industries, however, it is their work with property developer Milieu that has often found its way on to BP&O. These projects can be characterised as being both creative and strategic, often visually elegant and nuanced.
Studio Hi Ho’s visual communication work often takes on a similar approach to architectural practice; existing, not only as sales materials, but also as enquiries and interrogations of space, structure, materiality and context. This can be seen in the dual brochure formats for both Nth Fitzroy and Whitlam Place. The former is a sophisticated exploration of the relationship between living structure and neighbourhood, nature, the passing of time and architecture, and the latter, an expression of an extended period of contextual reflection followed by a considered material response.
What marks the studio out is its restraint. Ideas exist both on and below the surface of their material outcomes. This is less about immediacy, and more about intellectual engagement, and an invitation to discover further meaning in materials and finishes and the dialogues formed between seemly independent (but ultimately interrelated) documents.
LogoArchive launches its most pLAyfuL issue to date. Designed by Jim Sutherland, Studio Sutherl&, and featuring a story by poet and creative Director Tom Sharp, this latest LogoArchive Extra Issue presents an enquiry into work and play in graphic design practice and offers a new way to look at old things. Using a unique perforated grid the LogoArchive booklet becomes an involving series of games that seek to evoke in the reader aspects or work (regulated and goal-orientated) and play (intuitive and self-directed).
LogoArchive Extra Issue: pLAy can ordered at logoarchive.shop.
LogoArchive returns with its fifth collaborative Extra Issue: Logo Redux, dedicated to the fascinating theme of Renaissance printers’ marks. These marks, many drawn from the 15th century, appear somewhat modernist in nature. As such, this Extra Issue functions as a “prequel” to previous LogoArchive issues, and positions printers’ marks as a precursor to the modernist corporate trademarks of the mid-century.
Conceptualised by designer, educator and researcher Darren Leader, working in collaboration with Unlocking The Archive, the University of East Anglia and editor Richard Baird, this Extra Issue intends to revive interest in printers’ marks and the inventive typography of renaissance publishing.
Logo Redux is a Limited Edition run, these can be ordered at logoarchive.shop.