Thonik’s identity for Orkest Phion gives the symphony orchestra a brand that’s as ever-changing and itinerant as its programme

Orkest Phion – or Phion Symphony Orchestra in English – is a Dutch travelling symphony orchestra that was formed in 2019 through the merger of the Netherlands Symphony Orchestra and Het Gelders Orkest. Based in the eastern Netherlands, it operates across the provinces of Gelderland and Overijssel, performing in different cities and venues rather than from a single permanent concert...

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Kinisla

RichardsDee

2026, Ireland, Agriculture

Mouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it’s ultimately rather lovely

This is an identity that’s not very easy to instantly get your head around – arguably, at a glance, it’s downright confusing. Sometimes it comes on strong all antiquey – like the branding equivalent of once-beloved UK high-street also-ran Past Times – at others, it’s all Trewley Precious lash brand partnership, all hearts and dusky pink and half-arsed girly girly...

BP&O Voices

Packaging: Can Europe Become a Brand?

Packaging expert Lisa Cain shares her opinion on the idea of a ‘Made in Europe’ designation for products produced in Europe....

Studio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage

Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in England in 1975 by engineer Andrew Ritchie, who developed the first prototype in his West London flat. The original Brompton bike design specifically looked to tackle...

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BP&O Voices

Packaging: Design Scoop

Packaging expert Lisa Cain shares her opinion on Bravo’s branding for gelato brand Sweet Cheeks....

Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall

Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deserve the absolute opposite; the sign of a good designer, perhaps, is to intuitively know which one is which. This is one such project. Southall is resort set across 325 acres just outside Franklin,...

Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale

Founded in São Paulo in 1998, Almeida & Dale is a Brazilian art gallery specialising in modern and contemporary art. Over the past 20 years or so, across its three galleries in Brazil it has developed a programme of exhibitions, publications and art fairs, representing artists and estates  spanning different periods and movements in Brazilian art – including Lygia Clark,...

BP&O Voices

Packaging: Packaging the Essence of Heritage

Packaging expert Lisa Cain shares her opinion on Pentagram’s packaging for Liberty fragrance brand LBTY....

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Ancestrel Wine

All Purpose

2025, UK, Wine

Vans didn’t need reinventing – Accept & Proceed’s new brand identity understands that

I love my Vans almost literally to death: the little black, three-hole plimsolls are so well-loved that there are holes in both big toes, and on the right side, actual horizontal tears across the top. They’re sun-bleached to the point of almost unrecognition, holey as hell, ripped up and yet still, so unbelievably comfortable that I can’t bear to part...