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Terri Timely by Bedow, Sweden

Opinion by Richard Baird.

Brand identity and business card for Californian directing duo Terri Timely by Bedow, Sweden

Terri Timely is a Californian directing duo creating short films, music videos and commercials. Although they collaborate with a variety of clients; these include Mitsubishi, Amazon and Comcast, much of the duo’s work share a quirky and humorous visual style. This is expressed by their new brand identity, developed by Swedish graphic design studio Bedow, through a simple but playful visual style and animation that extends across stationery, business cards and website.

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Mister by Brief, Canada

Opinion by Richard Baird.

Brand identity and packaging by Brief for Vancouver-based all natural, artisanal and seasonal ice cream business Mister

Mister crafts all natural, artisanal and seasonal ice cream from its location on Mainland Street, Vancouver, using a liquid nitrogen technique that rapidly freezes products to create less ice crystals and air compared to traditional ice creams. This gives Mister’s ice cream a richer, creamier and denser quality that does not require stabilisers or fillers.

Mister worked with local graphic design studio Brief to develop a visual identity that would run across and unite signage, packaging and business cards. Taking their cues from the modern production technique, and in opposition to a premises with a rough interior of exposed brick and a history dating back to 1912, Brief created a reductive but impactful brand expression based around a pentagon motif and a bright blue ink.

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Torafuku by Brief, Canada

Opinion by Richard Baird.

Condensed sans-serif logotype for modern pan Asian restaurant Torafuku by graphic design studio Brief

Torafuku has a simple yet adventurous menu that reinterprets pan asian flavours as modern shared dishes. These are made from good quality and locally sourced ingredients, which are complimented by a variety of contemporary cocktails, a carefully curated wine list and local craft beers. Torafuku is located on the border of Vancouver‘s historic Chinatown and features an open and reductive urban interior space of leather upholstered benches, light wood stools and tables, a long cast concrete surface, panels of material texture and white walls. This is punctuated by a bright and multi-coloured visual identity, which included business card, packaging and menu design, developed by Canadian graphic design studio Brief.

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