Pindrop is a curated on-line resource created by retired banker William Ginn that provides links to external sources of information on bank and financial institution regulation, compliance and governance. Designed by Nudge, Pindrop’s new visual identity, built around a logo-type, grey and white duplex substrates, red foil detail and a responsive website, delivers both an expected corporate professionalism and functionality alongside subtle, proprietary detail.
Talous is a ’boutique’ financial consulting and investment banking firm founded in 2011 and based in San Pedro Garza García, México. Talous’s new visual identity, developed by multidisciplinary design studio Anagrama with a brief to communicate trust and sophistication – contrasts the heavy weight, serifs and flourishes of a logo-type solution that appropriates the trust I associate with traditional, long-running, European broadsheet newspapers against the fine detail of guilloché pattern work. A distinctive and recognisable reference that conveys finance and security under a unique and difficult to reproduce concept. Its shine and bright iridescent colour is suitably enhanced by the contemporary use of ample white space across the collaterals, confidently choosing to distill brand values into just two key assets and a print finish.
March saw the launch of Evo, a new bank with a customer first proposition and over 120 planned branches across Spain. Evo’s identity, developed by international design agency Saffron, utilises a geometric and monochromatic approach to visualise a clear, honest and understandable banking practice and its single product offering.
Fluid Money is a simple and affordable personal finance service and travel insurance provider. Their logo, designed by Exeter based Buddy, characterises the name and fundamental brand proposition with a single free-flowing typographical solution.