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Deptford X by IYA Studio, United Kingdom

Opinion by Richard Baird

Logo and branded t-shirts designed by IYA Studio for arts festival Deptford X

Deptford X is an arts festival that takes place over ten days across a number of public sites and spaces throughout the district of Deptford, south-east London, with the intention of engaging audiences in active and unexpected ways. This year’s festival, the 18th, builds on a new curatorial approach which was first trialled in 2016. To coincide with and mark this change, the festival worked with IYA Studio to develop a new visual identity. This included a flexible logo and system of arrows and x’s that link programmes, posters, supergraphics, t-shirts and tote bags, and express the dual nature of the festival and some of the character of the area.

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Folk designed by IYA Studio

Block foil and coloured board collection launch invitation designed by IYA Studio for casual menswear, womenswear and footwear brand Folk

Folk is a British contemporary menswear, womenswear and footwear brand, founded in 2001, with stores across London, one in Amsterdam and collections that are stocked internationally. Folk describes its pieces as simple everyday wear with subtle, innovative and playful detailing with a focus on custom fabrics and unique trims. These values are reflected throughout its brand identity, created by IYA Studio over the course of 7 years. The studio continues to be responsible for developing and managing Folk’s identity, including its brand strategy and art direction, campaigns, retail interiors, packaging and website design, and more recently a series of block foil collection launch invitations.

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