Folk designed by IYA Studio

Folk is a British contemporary menswear, womenswear and footwear brand, founded in 2001, with stores across London, one in Amsterdam and collections that are stocked internationally. Folk describes its pieces as simple everyday wear with subtle, innovative and playful detailing with a focus on custom fabrics and unique trims. These values are reflected throughout its brand identity, created by IYA Studio over the course of 7 years. The studio continues to be responsible for developing and managing Folk’s identity, including its brand strategy and art direction, campaigns, retail interiors, packaging and website design, and more recently a series of block foil collection launch invitations.

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