Iona Brown is a London based contemporary jewellery designer who favours classic simplicity, understated detail, precise finishes and minimalist lines, shapes and materials. Graphic designer and art director Sam Flaherty recently worked with Iona to develop a new visual identity for her expanding collection. Built around a customised logotype and a simple print and packaging treatment that uses few but good quality and contrasting paper and print choices, the solution reflects the key aesthetic and design values that run throughout Iona’s work.
Sancy & Regent is a UK-based online boutique retailer of limited edition jewellery created by young international designers. Their visual identity, developed by independent design studio OK-RM, combines classic type, proprietary quirk and subtle embellishment with tactile material choices and a hidden high quality print finish, to convey small-scale craft with consistent, curated quality.
Julia Denes is a designer of handmade contemporary fine jewellery created from high-grade materials. Her visual identity, developed by Australian design agency Studio Sammut, is incredibly simple but delivers a nice balance between classic and craft-technique, contemporary aesthetics, detail, consistency and quality through the well spaced characters of Austin, its smart contrast of sharp and circular serifs, heavy vertical and light horizontal strokes – drawn out by the fine line border of the business card – and the light, geometric and broadly spaced sans-serif letter-forms of the secondary typeface below. A black letter-pressed print treatment delivers a light depression across the surface of a weighty uncoated cream substrate adding craft texture and a tactile quality to the high fashion cues of the typography.
The result has a reductionist sensibility that cleverly communicates the key propositions of material, quality and design across a few simple but communicative assets that appropriately frame the intricacies and organic detail of the jewellery.