Grid


BP&O

Branding, Packaging & Opinion

Reviews, news & opinion from designer Richard Baird on the latest brand identity and packaging design work from around the world.




wordpress visitors

Sancy & Regent designed by OK-RM

Logo design for boutique jewellery retailer Sancy & Regent designed by OK-RM

Sancy & Regent is a UK-based online boutique retailer of limited edition jewellery created by young international designers. Their visual identity, developed by independent design studio OK-RM, combines classic type, proprietary quirk and subtle embellishment with tactile material choices and a hidden high quality print finish, to convey small-scale craft with consistent, curated quality.

Continue reading this article


Julia Denes designed by Sammut

Logo for contemporary handmade jewellery designer Julia Denes by Studio Sammut

Julia Denes is a designer of handmade contemporary fine jewellery created from high-grade materials. Her visual identity, developed by Australian design agency Studio Sammut, is incredibly simple but delivers a nice balance between classic and craft-technique, contemporary aesthetics, detail, consistency and quality through the well spaced characters of Austin, its smart contrast of sharp and circular serifs, heavy vertical and light horizontal strokes – drawn out by the fine line border of the business card – and the light, geometric and broadly spaced sans-serif letter-forms of the secondary typeface below. A black letter-pressed print treatment delivers a light depression across the surface of a weighty uncoated cream substrate adding craft texture and a tactile quality to the high fashion cues of the typography.

The result has a reductionist sensibility that cleverly communicates the key propositions of material, quality and design across a few simple but communicative assets that appropriately frame the intricacies and organic detail of the jewellery.

Continue reading this article


Phillip Boulding designed by Stylo

Logo and business card with copper foil detail designed by Stylo for jewellers Phillip Boulding

Phillip Boulding is a UK based jewellery business that crafts and retails bespoke pieces for both the male and female markets. The brand’s identity, created by multi-disciplinary, digital design consultancy Stylo, utilises an elegant PB monogram across a sophisticated combination of a blue and copper stationery treatment that really captures the individuality, quality and crafted nature of the collection.

Continue reading this article


Aloxia designed by Richard Baird

Aloxia - Logo and packaging design by Richard Baird

Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me (Richard Baird) last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.

Continue reading this article


Hume Atelier designed by Glasfurd & Walker

Logo design by Glasfurd & Walker for bespoke jewellery design and production studio Hume Atelier

Hume Atelier is a Canadian based bespoke jewellery design and production studio established by Kevin Hume and Genevieve Ennis Hume in 2005. Their new identity, designed by brand communications agency Glasfurd & Walker draws together the contemporary details of Hume Atelier’s work and their personal service, with a modern logo-mark and classic serif combination.

Continue reading this article