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Hegel Music Systems by Neue, Norway

Opinion by Richard Baird.

Package design by Oslo based Neue for Norwegian hi-fi company Hegel

Hegel is a Norwegian amplifier, pre-amplifier and multi-media player business with a proprietary Error Correction System that limits harmonic distortion without compromising other parameters. Established in the early 1990’s, Hegel has grown to become a well-established supplier of high-end hi-fi products, nationally and internationally, and is committed to sound reproduction that adds nothing (or as little as possible). This is the foundation of their new packaging system, developed by Scandinavian graphic design studio Neue, and expressed through a concise set of assets. These include iconography, colour palette, material choice and imagery.

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K. Apeland by Bielke&Yang, Norway

Opinion by Richard Baird.

Branding by Norwegian graphic design studio Bielke&Yang for engineering consultancy K Apeland

K. Apeland is a Norwegian independent civil engineering consultancy that specialises in construction technologies, and applies its experience to new builds, remodelling projects and renovation. It has a favour for steel-wood and concrete structures, which has won the consultancy a number of awards, and has a broad portfolio that covers public infrastructure, private offices and housing, as well as viewing platforms, roads, bridges and quays.

Alongside a name change, shortened from Dr. techn. Kristoffer Apeland AS, K. Apeland worked with Oslo based graphic design studio Bielke&Yang to create a new visual identity system. This extended to business cards, letterhead, folder, posters, envelope, notepad and grid paper design, with a new website to follow shortly.

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Maaemo by Bielke&Yang, Norway

Opinion by Richard Baird.

Branding by graphic design studio Bielke&Yang for Norwegian two Michelin starred restaurant Maaemo

Design studio Bielke&Yang have worked with Norwegian two Michelin starred restaurant Maaemo to develop a holistic brand identity solution informed by the philosophies and creative practices of its unique dining experience and culinary expertise.

The studio’s brand identity design, which encompassed website, custom typography, colour, the tone and content of images, and the tactile finishes of welcome notes, magazines, business cards, folders and menu design, was created to collectively reflect, contribute to, and communicate Maaemo’s unique philosophy. A philosophy that sees innovative dishes created from organic and seasonal ingredients, farmed in a way that is sensitive to the ecology of their environment, and prepared with an original and creative mindset.

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