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The London Popcorn Co. by B&B Studio, United Kingdom

Opinion by Richard Baird.

New packaging that mixes photography and illustration designed by UK based B&B Studio for The London Popcorn Co.

The London Crisp Co., a hand cooked British crisp brand available in local pubs throughout the capital, has expanded to include popcorn. Local graphic design studio and packaging specialists B&B Studio returned to the project that they help establish the visual language for. This time, introducing anthropomorphised animals inspired by what the studio describe as modern London tribes, and include yummy mummies, Hoxton hipsters, hi-vis vesters and city slickers. Popcorn and crisps share a similar collage aesthetic but popcorn features fewer images and more colour coverage across pack.

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Víspera Coffee by Stockholm Design Lab, Sweden

Opinion by Richard Baird.

Packaging created by Stockholm Design Lab for Víspera Coffee, a range of 100% Arabica beans sourced from the high altitude plantations of Columbia.

Víspera is premium coffee brand that intends to bring together the best of two worlds, a blend of 100% Arabica coffee beans sourced from the high altitude plantations of Colombia and a Swedish eye for quality and craftsmanship in its roasting. This meeting is visually articulated through type contrast, colour and pattern across Víspera’s packaging, developed by Stockholm Design Lab.

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Brewdog Abstrakt by O Street, United Kingdom

Opinion by Richard Baird.

Branding and packaging designed by O Street for limited edition craft beer concept Abstrakt from Brewdog

Brewdog’s Abstrakt is a limited edition craft beer concept that has released 20 different varieties since it began in 2010. Each beer is bottle-conditioned (bottled with a small amount of yeast, providing further fermentation and maturation), brewed and released just once, individually numbered and known only by their release code. It is a concept described as more art than beer, as boundary pushing and blurring the line between categories.

Graphic design studio O Street worked with Brewdog to create a new brand identity and packaging system for Abstrakt, informed by its creative, limited edition concept, flavour varieties, individually crafted nature and the use of release codes rather than names. This is expresses through colour, typography, print finish and structural design.

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