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Tulura by Build, United Kingdom

Opinion by Richard Baird.

Packaging design by Leeds-based studio Build for New York skincare brand Tulura

Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen for their effectiveness, and formulations created without the use of fillers, fragrances, synthetic emulsifiers and preservatives.

Tulura worked with Leeds-based studio Build to develop a “contemporary, diverse and engaging” brand identity to “inspire and motivate women and beauty enthusiasts”. Build describe their approach as taking a “simplistic, clean and honest approach”. This is expressed by the structure and composition of packaging, in the layout and typesetting of label, and in the lines and forms that make up Tulura logotype.

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Mauritshuis designed by Studio Dumbar

Monogram and print with metallic paper and spot colour detail designed by Dumbar for Mauritshuis

Mauritshuis is an art museum and state-owned building constructed in the 17th century and located in The Hague. The building is described as being a fine example of Dutch Classicist architecture. It was formerly the residence of count John Maurice of Nassau and has been home to the Royal Picture Gallery since 1822. Today it houses a plethora of Golden Age masterpieces, including works by Rembrandt, Jan Steen and Vermeer.

Following a two-year period of refurbishment the building was reopened in the summer of 2014. To coincide with this occasion a new brand identity was commissioned. Designed by Studio Dumbar this new brand identity, a mix of metallic inks and dyed papers, a serif monogram and contrasting sans-serif type, full bleed and cropped images, over-print detail and bright contemporary spot colour, neatly reflect the contemporary revitalisation of a classic building and gallery.

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Dsigndot designed by Build

Logo by Build for on-line furniture, fashion and jewellery store Dsigndot

dsigndot is an on-line lifestyle store that showcases and retails furniture, fashion and jewellery work from designers and artists such as Zaha Hadid and Phil Cuttance as well new and emerging talent. The site’s identity, created by London-based design studio Build, draws together unusual typographical characters under a cohesive and contemporary aesthetic to deliver a distinctive and subtle craft sensibility that reflects the unique and high quality pieces sold through the site.

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