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National Theatre of Korea Repertory 2017/18 by Studio fnt

Opinion by Richard Baird

Campaign identity and banner by Studio fnt for the 2017–18 season at the National Theatre of Korea

The National Theater of Korea is the first nationally managed theatre in Asia. It is something of a brutalist building of textured and geometric concrete located in the neighbourhood of Jung-gu, South Korea. Each season it plays host to a broad and diverse contemporary art program of dance, music and performance, one-off events and festivals. To celebrate and announce the new season the theatre worked with Studio fnt to develop a campaign identity for 2017–18. This took the form of a bold typographic expression which links posters, large format banners and printed programs.

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