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Whitlam Place by Studio Hi Ho, Australia

Opinion by Richard Baird.

A suite of two brochures designed by Studio Hi Ho for Fitzroy development Whitlam Place

Whitlam Place is a collection of eleven residencies located in Fitzroy, Melbourne, developed by Milieu Properties and completed this year. The residencies are described as being ideally positioned within a leafy pocket of the city’s most vibrant cultural precinct, and feature views of the adjacent Whitlam Place gardens, Fitzroy Town Hall and city skyline. the residencies were designed to engage with the historic surroundings through the texture of their oxidized exterior and the use of oversized glass panels.

Whitlam Place is the product of a two-part design philosophy and strategic action of extended reflection and considered response. This is expressed by two documents, created by Melbourne-based design studio Studio Hi Ho, that made up part of a wider marketing campaign. The first document, Reflection, outlined the thinking, inspiration and rationale of the project through essay and image. The second, Response, presented the outcome through renders and a material expense rooted in the residencies quality, detail and richness of form. Although this project was completed in 2015, this is the first time it has been published online in its entirety.

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DomésticoShop & DomésticoMarket by Mucho, Spain

Opinion by Richard Baird.

New graphic identity and bags designed by Mucho for Spanish furniture retailer DomésticoShop

DomésticoShop is online retailer of designer homeware which has grown to become the leader in the Spanish market. It stocks an array of items, from furniture and kitchenwear to textiles and lighting. To coincide with the launch of Doméstico’s concept store DomésticoMarket, and the opening of a new flagship store in Barcelona, the retailer worked with Mucho to revise its brand architecture and visual expression. This included a new logotype, a graphic identity of modern colour and form, and material assets that included bags, stickers, swing tags and signage.

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Maldini Studios by Jens Nilsson, Sweden

 

Opinion by Richard Baird

Logotype and letterpress business cards by Jens Nilsson for interior design and carpentry business Maldini Studios

Maldini Studios is a Stockholm-based interior design and carpentry studio made up of project manager and carpenter Rasmus Moberg, interior designer Elina Johansson and carpenter Theo Klyvar. The studio’s work often uses precise lines and geometric forms to elevate the irregular detail and texture of natural materials. There are moments of utilitarian and ornamental juxtaposition, times at which this feels subtle and transitional, others where it is more severe and abrupt. Much of the studio’s work displays a contextual sensitivity, either in its continuity with or intentional opposition to space.

Drawing on the forms, materials and woodworking craft of the studio, as well as its understanding of object and space Swedish designer Jens Nilsson, former Design Director at Snask, built an identity that explores the intersection of the functional and the sculptural, material pleasure and communicative intention. This is done through the distinctive typographical forms of a custom typeface, a material variety, and by employing letterpress as a bridge between the two. Graphic identity runs across website and a variety of printed assets, these include stationery and business cards, branded items such as tote bags and scarves, as well as signage.

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