As the flag carrier, projecting a clear identity on the tarmac of other countries is important. Perhaps more so, is the continuity of this identity throughout a vast number of surfaces. Few industries have quite as many and as varied range of collaterals. Take for example, the thermal printing of tickets, the large scale of plane liveries, not to mention embroidered uniforms, laser engraved cutlery, and the strange specificity of airport ground equipment. Anyway, the point being made here is that a functional logo is paramount; that it be legible at different sizes, across different mediums and maintain recognition when see up close and from a distance, static and in motion. Try’s revised logo for Norwegian, the flag carrier of Norway, better addresses these needs by making the plane and trail more compact and solid, expanding the ease of its deployment, either alone or as a punctuation at the end of a new Norwegian wordmark. I have no doubt it took a lot of time and care to get the motion, counters and balance right on this.