Emily Gosling
Precise by Design Bridge
Mortgages aren’t exactly the most sexy or fun concepts, nor are the companies that offer them. Likewise, the sector isn’t exactly known for a bold or forward thinking approach to brand design. But it’s often the more traditionally dull-leaning brands or companies that make for the most creative – not to mention difficult – branding projects. Perhaps that’s part of...
Joyful Outdoors by Alphabetical
Over the years, London-based Alphabetical has honed both a distinctive style and a distinctive client list: often, its most celebrated projects are those for brands or organisations that are both a unique place, and more specifically a site for a community that’s underserved or underrepresented. In short, Alphabetical has honed its knack for uniting a people-centric, frequently cocreation based approach...
Bikedot by Studio Sutherl&
The concept of a brand today rarely has a sense of physicality. The hand (or indeed roller), the mark-maker, usually feels totally absent. It makes sense really, considering our primary interaction with a brand is often online; but when a project comes along that’s so obviously delighting in the possibilities of print processes, inks and paper it feels like a...
Coolhaus by &Walsh
Dessert-centric power couple Natasha Case and Freya Estreller met in around 2008, soon forming a partnership in both life and business: Coolhaus, a range of ice creams and other frozen treats that looks to inspire other female and LGBT+ founders. For those thinking, ‘what, like Rem Koolhaas?’ – yes, you’re right. Estreller originally trained as an architect, and before Coolhaus-proper...
Isle of Wight Tomatoes by B&B Studio
Having grown up near Portsmouth, the Isle of Wight carries a certain resonance, though perhaps unfairly. Aged around 14, when getting served in off licences/particularly lax pubs wasn’t always a given, we’d sometimes pass the time watching the IoW ferry. It felt rather bleak, and somehow a bit futile, just bobbing back and forth between two destinations (Southampton and Cowes)...
Olympic Museum by Studio Blackburn
Few things have a design legacy quite like the Olympics: it’s hard to think of another event or organisation that has both a history spanning more than 120 years (the first modern Olympics’ was in 1896), and a distinct graphic identity each time it takes place. Since every Games has its own unique ‘emblem’ logomark device, the events become sort...
Sustana by Collins
For non-design nuts or print nerds, paper might seem pretty high up in the scale of banality and boringness. That’s likely the reason that the Wernham Hogg paper company was the setting of The Office: paper, and Slough, formed an easy sitcom shorthand for all that was unremarkable, trivial, and emphatically dry. But in fact, there’s a lot more to...
Jaffa by Earthling
This took me probably longer than it should have to get my head around, but bear with me: Jaffa oranges – also known as Shamouti oranges in Arabic – are a specific variety of orange cultivated in Israel, Palestine, Cyprus, Iraq, Lebanon, Syria, Jordan and Turkey, known for their relatively few seeds and tough skin. These qualities make them especially...
Chyna Club by Bibliothèque
Over the past few decades, high-street menu-scribbler Wagamama has become a rare beacon of actually-very-nice-food among a sea of uninspiring spicy chicken, Giraffes, and Five Guys (arguably, simply too many guys). It turns out Wagamama has some pretty big-name siblings: Mayfair’s Michelin starred, celebrity-beloved Hakkasan; Thai stalwart Busaba; Cantonese eaterie Yauatcha; and Turkish restaurant chain Yamabahce all sit within the...
Sendwave by DesignStudio
The concepts of ‘money transfer’ and ‘community’ don’t immediately seem to go hand in hand: the former feels cold, slightly dry, potentially confusing and rather literally transactional; the latter is all cuddly and feelings and people-y. But uniting these two seemingly disparate worlds is exactly what DesignStudio did recently in its rebranding of Sendwave, a digital platform offering money transfers...
The Dinner Ladies by Universal Favourite
‘Dinner ladies’ doesn’t have the most glamorous connotations in England – depending on your experience at school, it likely conjures up memories of scoops of greying, tepid mash-adjacent slop unceremoniously plopped onto a plate; something to do with turkey dinosaurs; a troop of formidable but visibly jaded people responsible for making every school smell like on-the-turn cottage pie from around...
West Loop by Landor
The official blurb that surrounds Chicago’s West Loop area is that it’s the city’s ‘hottest neighbourhood… a foodie mecca’, according to Choose Chicago, a ‘cultural powerhouse’, in the words of Landor, which recently created its new brand identity. Having never been to West Loop, or even Chicago, it’s hard to get a grasp of what this all really means. Such...