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Lulu Cake Boutique designed by Peck and Co.

Logo and typography for Lulu Cake Boutique designed by Peck and Co.

Lulu is a New York-based cake boutique who, in the words of Peck and Co., the design agency behind the boutique’s new visual identity, craft ‘masterpieces unmatched in flavor’ and are obsessed with detail, artistry and flavour.

Based around a fine line script with large enthusiastic loops and a polished fluidity that neatly walks the line between personal signature and piped icing, contrasting uppercase sans-serif characters and a monochromatic colour palette, Lulu’s identity is a sharp juxtaposition of individuality and creative flourish alongside professional efficiency. While the illustrations and tone of voice (see ‘In Cake We Trust’, ‘Get Your Sugar On’ and ‘Life Is Better With A Cake’) feel a little generic and clunky next to the clear communicative duality and finish of the logotype the the use of unbleached, string-tied boxes, paper, stickers, tape and what looks like a letter-press finish work well to add a small-scale, traditional and custom sensibility to the project that really builds on the craft values of the brand.

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La Catería designed by Firmalt

Logotype and business card with gold foil print finish designed by Firmalt for San Pedro catering business La Catería

La Catería is a San Pedro-based catering company that produces salads, snacks, deserts and pastries for events with a focus on both presentation and quality of ingredients.

Inspired by small European street markets, “where a variety of textures, styles, forms and colors blend together to create a unique experience that feels warm and inviting”, multidisciplinary design agency Firmalt developed a visual identity solution that includes a logo-type, monogram, tinted photography, a cream textured substrate and block foil print finish to give the brand “classical roots but with a modern execution”.

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Triticum designed by Lo Siento

Bakery packaging for Triticum designed by Lo Siento

Lo Siento have recently completed branding and packaging work for Triticum, a Spainish bakery founded by Xevi Remón. Based around a combination of a weighty, uncoated, unbleached substrate, rubber band, sticker, stamp and greaseproof paper. The structural design solution delivers a familiar, earthy, traditional and practical sensibility alongside the more distinctive and proprietary qualities of a non-adhesive, product specific form that allows the boxes to completely foldout. A smart concept that unites commodity and craft, and treats bread making with the same reverence as cakes and pastry.

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