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Arper 2018 by Clase bcn

Opinion by Richard Baird

Graphic identity, catalogues, notebooks and press packs by Clase bcn for Italian furniture company Arper

Arper is an Italian furniture company producing chairs, tables and furnishings for community, work and home spaces. They seek an elegant resolution of function, form and finish which is founded on a total design philosophy that covers design, production and long-term impact. Arper commissioned Spanish studio Clase bcn to develop and design a new on and offline graphic identity for all their 2018 communications and promotional materials. These included catalogues, notebooks, press packs and tote bags, and were complemented by distinctive art direction and newsprint. These draw on and add to the essential forms and colours of Arper’s Salone del Mobile stand designed by MAIO Architects.

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Hages by The Studio

Opinion by Richard Baird

Logo, stationery, bags, signage and t-shirts by The Studio for Stockholm-based independent electronics retailer Hages

Hages began selling shortwave radios in Stockholm during the 1940s and is one of the oldest of its kind in Sweden. While the retailing of electronic goods has changed dramatically, sold increasingly online and on price by large chains, Hages has remained true to an independent spirit and established and developed a solid reputation.

To coincide with the opening of their second store, Stockholm based The Studio worked with Hages to develop a new graphic identity, moving it from Hages TV & Video to Hage, creating a modern and reductive visual expression and reinforcing this through repetition across signage, stationery, business cards, t-shirts and bags.

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The Clydeside Distillery by Manual

Opinion by Richard Baird

Logo, custom typeface, exhibition design and packaging by Manual for The Clydeside Distillery

The Clydeside Distillery was set up in 2014 with the intention of reviving distilling in Glasgow and telling the story of Scottish Whisky through a visitor’s centre. The distillery was set up by the Morrison’s, a family with a century-long history within the Scottish Whisky industry as both owners and operators.

San Francisco based Manual travelled to Glasgow to work closely with founders, architects and experience designers over a three year period to develop a brand that would live up to and bring to light a rich city heritage of industry and export through a broad variety of visual communications and material experiences. This included logo and a custom typeface, packaging and signage.

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