Brewdog’s Lone Wolf by B&B Studio, United Kingdom
Posted: March 30, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Alcohol Packaging, Bottle Label Design, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Brewdog, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by B&B Studio, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Material Thinking, Packaging Company, Packaging Design Resource, Packaging Shortlist 2017, Structural Package Design, The Best Graphic Design Work of 2017, The Very Best of 2017, The Very Best of BP&O, The Very Best Packaging of 2017, Typography 1 Comment »Opinion by Richard Baird.
Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s distillery in Scotland, the only one to make base spirit from grain under one roof, a roof specially modified to accommodate a 19m high 60-plate rectification column to get the purest results possible.
The range features a brand identity and packaging design created by London-based B&B Studio. This is described as being in defiance of category codes and conventions, and features a stripped back label design and wolf’s head motif as expressions of product purity and the brand’s outsider stance. The range will be available at Brewdog bars, and as part of Brewdog’s equity scheme. This post was updated November 2017 with images and thoughts on the design of Lone Wolf’s new tonic water and G&T range.
Brewdog Abstrakt by O Street, United Kingdom
Posted: November 25, 2016 Filed under: Food and Drink, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Alcohol Packaging, Beer Packaging, Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Brewdog, British Design, Colour in Use: Blue, Condensed Logotypes, Condensed Typography, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Creative Packaging, Custom Typefaces & Logotypes, Custom Typography, Design Opinion, Design Reviews, Designed by O Street, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Microbrewery, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Spot Colours, Structural Package Design, The Best Graphic Design Work of 2016, The Best Packaging of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards 2 Comments »Opinion by Richard Baird.
Brewdog’s Abstrakt is a limited edition craft beer concept that has released 20 different varieties since it began in 2010. Each beer is bottle-conditioned (bottled with a small amount of yeast, providing further fermentation and maturation), brewed and released just once, individually numbered and known only by their release code. It is a concept described as more art than beer, as boundary pushing and blurring the line between categories.
Graphic design studio O Street worked with Brewdog to create a new brand identity and packaging system for Abstrakt, informed by its creative, limited edition concept, flavour varieties, individually crafted nature and the use of release codes rather than names. This is expresses through colour, typography, print finish and structural design.
Brewdog Menus by O Street, United Kingdom
Posted: November 23, 2016 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews | Tags: Branding Blog, Brewdog, British Design, Coloured Paper, Creative Packaging, Design Opinion, Design Reviews, Designed by O Street, Emboss Detail, Fedrigoni Papers & Boards, Foil Blocking, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Material Thinking, Mixed Fibre Materials, Restaurant & Cafe Menu Designs, The Very Best of 2016, Typography, Uncoated Papers & Cards 3 Comments »Opinion by Richard Baird.
O Street worked with craft brewery Brewdog; best known for their beers and big attitude but also a growing hospitality presence throughout the United Kingdom, to create a distinctive menu design and system for over fifty of their bars. This included both a full menu which features a handmade backboard, and a Daily Drafts menu, individually finished at each location.
