Opinion by Richard Baird.
Signet is a new pencil range developed by British home, outdoor and lifestyle retailer Pedlars, who applied their expertise to an own-brand product line following a lengthy international search for the perfect pencil. 100, the first of the Signet range and launched in November this year, is made from American basswood, finished in orange with a silver foil detail and crafted by a long-established family-run business in the Czech Republic.
Well Made Studio were given an open brief by Pedlars to select the pencil finish and develop a complementary visual identity and packaging treatment. Informed by modern typography from the mid-20th century with consideration given to future ranges, and using a bright orange board and white ink, the studio looked to create a solid and minimal solution that would stand out from what they describe as a market of fussy vintage-inspired competitors.
Penson is an award-winning interior design firm that help businesses to achieve their “cultural and commercial ambitions” by replacing dull and inefficient spaces with those that are beautiful and intelligent. Penson’s new visual identity, developed by London based design studio She Was Only to coincide with the firm’s 10th anniversary, delivers what the studio describe as a “clean and confident solution”, consistently executed, that better reflects the firm’s high quality projects. This extended across business cards, website and signage.