Opinion by Richard Baird.
Beanworks is a UK wholesale coffee roaster and supplier, coffee machine specialist and barista training school. It prepares its beans using a customised vintage Italian drum roasting machine that allow it to digitally monitor process, and produces a range of single and multi-origin coffee varieties. Although the roaster embraces contemporary artisanal coffee culture, when it comes to naming conventions it favours the utility of numbers, over a current preference for the quirky. This juxtaposition of artisanal practice and an element of wholesale utility makes its way into a packaging design and brand identity treatment developed by London based graphic design studio Paul Belford Ltd.