Opinion by Richard Baird.
Twice Fashion is a Chinese luxury accessory brand established by Tina Tian and Dr Mirko Wormuth in 2007. Since then it has grown to become one of the country’s top accessory brands, with stores in Beijing, Tianjing and Chongqing. Twice Fashion is described by SocioDesign, the London based graphic design studio behind its rebrand, as having helped shaped China’s ‘fast’ fashion industry.
With the intention of building on their success in mainland China, while also setting the stage for a move into the international market, Twice Fashion worked with SocioDesign to develop a new visual identity treatment. This included logo, logotype, packaging, bags and business card design, with consideration given to the brand’s existing visual language, reworking it where necessary, and its global aspirations.
Selected by Richard Baird.
A collection of custom typography designed as part of a new brand identity project, reviewed and published on BP&O. Between them, these highlight how sans-serif reduction and serif flourish, and significant character or nuance can contribute to a distinctive and communicative brand identity. This selection includes inline, monolinear, extended, condensed, calligraphic, brush drawn and metal type-inspired examples, and features the graphic design studios Lundgren+Lindqvist, Designers Anonymous, Shore and Bunch, amongst many others.