Opinion by Richard Baird.
Superfly is a limited edition non-alcoholic cocktail, and collaboration between celebrated mixologist Ryan Chetiyawardana, aka Mr Lyan, and naturally revitalising UK juice drink brand Firefly. The cocktail blends redcurrents, aronia berries and grapefruit with botanicals that include green coffee, angelica, wormwood, kola nut and cascara. It features a unique packaging design by London-based B&B Studio that wraps Firefly’s distinctive structural design with bespoke botanical illustration. Following the success of this limited edition, Firefly worked with B&B Studio to develop this across their entire range.
MidNight is an “innovative” range of cocktail boxes that intend to “revolutionize the way people create cocktails both in bars and at home”. Design studio Mucho were commissioned to develop packaging and brand identity for MidNight that would “retain the tradition and elegance of cocktail making” whilst reflecting the new method of storing and serving. Based on the geometric reinterpretation of the ‘M’ and the ‘N’ Mucho created a graphic system of triangles. This mixes classic fruit engravings with bright colour to generate a kaleidoscopic visual language that weaves together a sense of traditional craft and quality, and an exciting and modern cocktail making experience.
Znaps is a Swedish range of premium vodka, shooters and cocktails created in 2006 aimed at bartenders and mixologists. Their branding and packaging, designed by Stockholm based Amore was updated this year and visually captures the creativity, fun and surprise involved in blending different flavours together.