Colour in Use: Red
Helions by Pentagram
HELIONS… now that sounds impressive. Something to do with helium atoms and stellar fusion, the force that powers stars? Or perhaps it’s invoking Helios, the Greek god of the sun, blazing his chariot across the sky? Nope – it’s actually a tribute to Helions Bumpstead in Essex, a beneficiary of the British gift for naming that also gave us Pratt’s...
Chyna Club by Bibliothèque
Over the past few decades, high-street menu-scribbler Wagamama has become a rare beacon of actually-very-nice-food among a sea of uninspiring spicy chicken, Giraffes, and Five Guys (arguably, simply too many guys). It turns out Wagamama has some pretty big-name siblings: Mayfair’s Michelin starred, celebrity-beloved Hakkasan; Thai stalwart Busaba; Cantonese eaterie Yauatcha; and Turkish restaurant chain Yamabahce all sit within the...
The Dinner Ladies by Universal Favourite
‘Dinner ladies’ doesn’t have the most glamorous connotations in England – depending on your experience at school, it likely conjures up memories of scoops of greying, tepid mash-adjacent slop unceremoniously plopped onto a plate; something to do with turkey dinosaurs; a troop of formidable but visibly jaded people responsible for making every school smell like on-the-turn cottage pie from around...
Sense by Buck
Since the pandemic, sexual wellness offerings have carved out a space on the shelves of beauty and pharmaceutical retailers, from Sephora to CVS in the US, and even Boots in the UK (founded 1849). According to business insight platform Crunchbase, that’s thanks to ‘an increased cultural shift that embraced sexual pleasure as a crucial component of physical and mental health’....
Ashton by LG2
For the rest of the world, Canada is synonymous with a few things – maple syrup; Celine Dion; wholesome, generally nice people; Neil Young; and when it comes to the realm of food, poutine (fries with cheese curds and gravy, for the uninitiated). Having opened back in 1969, Ashton is the oldest poutine chain in Canada. With 23 branches in...
Mama Mexa by Seachange
Tacos are a Mexican staple, consisting of a small hand-sized corn or wheat-based tortilla topped with a range of fillings. They make for perfect on-the-go food, packed full of flavour. This combination of convenience (quick to make or eat) and tastiness has seen the traditional dish rise in popularity as an ideal product to package and sell in many markets....
The Art Gallery of New South Wales by Mucho
The Art Gallery of New South Wales, founded in 1872 as the New South Wales Academy of Art, suffered from a fragmented brand architecture. Addressing this through a rationalised and simplified system, and reinforcing the master brand across all Gallery collateral became a central part of developing of a new brand identity which would support a repositioning strategy that moved...
Piedmont Art Walk by Mucho
Piedmont is a small city in California named after the European region in the shadow of the Alps (from the Italian piemonte, meaning ‘foothill’). Surrounded on all sides by Oakland, the neighbourhood has a population of roughly 10,000 people and an active charity scene. This includes the Piedmont Arts Fund, a nonprofit group that promotes and supports visual and performing...
Atlantic Theater 2019 – ’20 Season by Pentagram
Atlantic Theater Company was founded in 1985 by playwright David Mamet and actor William H. Macy and, since then, has established itself as an influential Off-Broadway theatre group. It is also known for having a bold and original voice, producing groundbreaking new works by both emerging and established playwrights. This bold and original voice was central to the design of the theatre’s...
Cult 20 Years, Event & Exhibition by Toko
In 2017 Australian furniture retailer Cult celebrated its 20th anniversary. They marked this with an event and exhibition and worked with design studio Toko to develop a graphic identity to unify these and bring to light their extensive catalogue. Through a mix of bright illustrative silhouettes across invitations, packaging, postcards, flags and banners, the art direction of some Cult’s ranges, and...
Architects Accreditation Council of Australia by Toko
Architects Accreditation Council of Australia (AACA) is the national voice for architect registration boards around Australia. The council runs the Architectural Practice Examination, assess overseas qualifications, collates data on the profession throughout the country, facilitates international mutual recognition agreements and provides alternative pathways to registration for local practitioners and architects from overseas. The AACA worked with Sydney-based studio Toko to clarify the complexity...
Maven by Design By Toko
Maven is described by Design By Toko, the Sydney-based design studio behind its recent rebranding, as a top-tier architecture recruitment agency operating worldwide. Drawing on the built environment and with the intention of expressing the agency’s prominence within the architecture industry Toko developed a brand identity of simplicity and impact through bold solid form and single colour that links business...