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Atlantic Theater 2019 – ’20 Season by Pentagram

Opinion by Richard Baird

Campaign identity and programme by Paul Scher, Pentagram, for the Atlantic Theater's 2019–20 season

Atlantic Theater Company was founded in 1985 by playwright David Mamet and actor William H. Macy and, since then, has established itself as an influential Off-Broadway theatre group. It is also known for having a bold and original voice, producing groundbreaking new works by both emerging and established playwrights. This bold and original voice was central to the design of the theatre’s visual identity back in 2015. The first iteration was a visually loud mix of Hoefler&Co’s Tungsten, red and blue ink, an iconic spotlight/ megaphone-like A, a postmodern freedom from formal grids and the overprinting of type and shape. Designed by Pentagram partner Paula Scher, and reconfigured between seasons, this has been a striking and recognisable foundation of the theatre’s communications. Having designed the campaign identities for 2017–18 and 2018–19 Paula Scher returns to design the campaign for the 2019–20 season, introducing photography for the first time and a new material component.

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Cult 20 Years, Event & Exhibition by Toko

Opinion by Richard Baird

Event and exhibition identity designed by Toko celebrating the 20 year anniversary of designer furniture retailer Cult

In 2017 Australian furniture retailer Cult celebrated its 20th anniversary. They marked this with an event and exhibition and worked with design studio Toko to develop a graphic identity to unify these and bring to light their extensive catalogue. Through a mix of bright illustrative silhouettes across invitations, packaging, postcards, flags and banners, the art direction of some Cult’s ranges, and an eye-catching bright red die cut cover, Toko play with a graphic immediacy and follow this up with layers of material and photographic detail.

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Architects Accreditation Council of Australia by Toko

Opinion by Richard Baird.

Graphic identity and business cards designed by Sydney-based Toko for Architects Accreditation Council Of Australia

Architects Accreditation Council of Australia (AACA) is the national voice for architect registration boards around Australia. The council runs the Architectural Practice Examination, assess overseas qualifications, collates data on the profession throughout the country, facilitates international mutual recognition agreements and provides alternative pathways to registration for local practitioners and architects from overseas. The AACA worked with Sydney-based studio Toko to clarify the complexity of their existing application system, and develop a new graphic identity. This links, alongside a variety of forms and guides, stationery, business cards, compliment slips and signage.

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