Atlantic Theater 2019 – ’20 Season by Pentagram
Posted: September 12, 2019 Filed under: Theatre | Tags: American Design, Art Direction, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Campaign Design, Colour in Use: Red, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Designed in New York, Form Language, Graphic Design, Graphic Design Blog, Paula Scher, Poster Design, The Best Brand Identities of 2019, The Very Best Brand Identities of 2019, The Very Best of 2019, The Very Best of BP&O, Theatre Logos, Theatre Programme, Typography, Women of Design Comments Off on Atlantic Theater 2019 – ’20 Season by PentagramOpinion by Richard Baird
Atlantic Theater Company was founded in 1985 by playwright David Mamet and actor William H. Macy and, since then, has established itself as an influential Off-Broadway theatre group. It is also known for having a bold and original voice, producing groundbreaking new works by both emerging and established playwrights. This bold and original voice was central to the design of the theatre’s visual identity back in 2015. The first iteration was a visually loud mix of Hoefler&Co’s Tungsten, red and blue ink, an iconic spotlight/ megaphone-like A, a postmodern freedom from formal grids and the overprinting of type and shape. Designed by Pentagram partner Paula Scher, and reconfigured between seasons, this has been a striking and recognisable foundation of the theatre’s communications. Having designed the campaign identities for 2017–18 and 2018–19 Paula Scher returns to design the campaign for the 2019–20 season, introducing photography for the first time and a new material component.
Cult 20 Years, Event & Exhibition by Toko
Posted: April 17, 2018 Filed under: Art and Design, Graphic Design Reviews | Tags: Austrian Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Colour in Use: Red, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Toko, Die Cut Design Detail, Exhibition Design, Exhibition Logos & Brand Identities, Festival and Event Brand Identities, From Australia, Furniture Design Logos, Graphic Design, Graphic Design Blog, Illustration, Postcard Design, Poster Design, The Best Graphic Design Work of 2018, The Very Best of 2018 Comments Off on Cult 20 Years, Event & Exhibition by TokoOpinion by Richard Baird
In 2017 Australian furniture retailer Cult celebrated its 20th anniversary. They marked this with an event and exhibition and worked with design studio Toko to develop a graphic identity to unify these and bring to light their extensive catalogue. Through a mix of bright illustrative silhouettes across invitations, packaging, postcards, flags and banners, the art direction of some Cult’s ranges, and an eye-catching bright red die cut cover, Toko play with a graphic immediacy and follow this up with layers of material and photographic detail.
Architects Accreditation Council of Australia by Toko
Posted: November 27, 2017 Filed under: Architecture and The Built Environment, Logo Reviews | Tags: Architecture Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Red, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Toko, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Sans-serif Typography, Stationery Design, The Very Best Brand Identities of 2017, Typography, Wordmark Design Comments Off on Architects Accreditation Council of Australia by TokoOpinion by Richard Baird.
Architects Accreditation Council of Australia (AACA) is the national voice for architect registration boards around Australia. The council runs the Architectural Practice Examination, assess overseas qualifications, collates data on the profession throughout the country, facilitates international mutual recognition agreements and provides alternative pathways to registration for local practitioners and architects from overseas. The AACA worked with Sydney-based studio Toko to clarify the complexity of their existing application system, and develop a new graphic identity. This links, alongside a variety of forms and guides, stationery, business cards, compliment slips and signage.
