The Doctor’s Studio by A Friend Of Mine, Australia

Opinion by Richard Baird.

Branding for Melbourne based non-invasive cosmetic surgery The Doctor's Studio by graphic design studio A Friend Of Mine

The Doctor’s Studio provides non-invasive dermatological treatments and skin care procedures from its clinic in the Australian city of Melbourne. It has a philosophy that avoids feeding on insecurities and intends to facilitate positive change and foster a sense of well-being.

The Doctor’s Studio worked with graphic design studio A Friend Of Mine to develop an interior and brand identity concept that would avoid the negative stereotypes of the industry. This extended to furnishing, signage, illustration, business cards and web design, working in collaboration with architects Russell and George, Kelly Thompson of UNA and illustrator Stuart McLachlan.

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Whyte Lilja designed by Kurppa Hosk

Stencil cut serif logotype designed by Kurppa Hosk for Swedish architectural firm Whyte Lilja

Whyte Lilja is a Swedish architectural firm that specialises in the design and build of exclusive private villas. Their identity, recently updated by Stockholm based interdisciplinary brand and design consultancy Kurppa Hosk, blends classic letter-forms with the concept of reification to create a modern and elegant logo-type.

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