BPO


LogoArchive Issue 7

LogoArchive Zine Issue 7, designed and edited by Richard Baird, published by BP&O

LogoArchive Issue 1 was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh numbered release (and the tenth in the series), LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting. This issue celebrates the symbols of the textiles industry and features texts by Jack Self, Editor-in-chief of Real Review, Maria Elges of Midge Press and Richard Baird, BP&O. As with each previous release, this is issue is marked by its own materiality with a gate-folded cover and a silkweave emboss that evokes the surfaces of textiles. This issue will be available at all good independent retailers and directly from the LogoArchive Shop.

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White Rabbit Collection by Toko

Text by Richard Baird.

Packaging, book and editorial design by Australian design studio Toko for The White Rabbit Gallery

The White Rabbit Collection is a contemporary arts publication showcasing the work of 99 artists drawn from the White Rabbit, a contemporary art museum, gallery and archive in Sydney. The museum has become one of the world’s most significant collections of Chinese contemporary art, with over 2000 works from 700 artists. Through this new publication, designed by Australia design studio Toko and commissioned by Judith Neilson, the museum seeks to represent the breadth and depth of its collection.

Inspired by the Little Red Book (Quotations from Chairman Mao Tse-tung) the publication is marked by a bright red clamshell box with a unique typographical gesture, and three books of 33 artists each with its own unique cover art. Together, box and books form a print run of 2475 individual variations, with each boxset being a unique piece and a invitation to discover the social and artistic changes of twenty-first century China.

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Northzone by Ragged Edge

Text by Richard Baird.

Brand identity, logo, business cards, newsprint and website for early stage venture capital fund Northzone designed by Ragged Edge

Northzone is an early stage venture capital fund with the insight necessary to cut through the hype of funding and recognise strong teams doing good work. From their offices in London, Stockholm and New York they partner with founders at Seed, Series A and Series B stage across Europe and America. London-based Ragged Edge worked with Northzone to create a brand identity that would put founders before figures, and position boutique venture as the aspirational choice. Based around truth over hype and character over the size of an investment opportunity, Ragged Edge developed a visual language that evokes that of the editorial. This manifests itself through a bold logotype/masthead, dynamic layouts informed by stories, and an intelligible tone of voice. This links mobile and desktop digital experiences and printed surfaces such as business cards, newsprint, posters, book and invitations.

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