Opinion by Richard Baird
Maria Sole Ferragamo is one-of-a-kind jewellery designer using up-cycled premium leather; remnants of the Italian fashion industry. She has a degree in architecture at Politecnico, Milan and another in jewellery design from Central Saint Martins, London. This intersection of fashion and architecture can be seen throughout the designer’s collection and has gone on to inform the design of her visual identity by Lundgren+Lindqvist. This is made up of a flexible logotype which comes in a compact form, split up on two lines, and a horizontally oriented version. For the former, a series of secondary level logotypes were designed, incorporating ‘So-Le Studio’ and ‘Florence/Firenze’ as well as additional secondary level information. The logotypes are woven together into a visual tapestry of type, running over and along the edges of boxes, and intersecting or framing images online.
LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting within the context of archival.
The distinctive smaller format offers ample license to experiment and collaborate with other like-minded resources. Christophe De Pelsemaker’s Logo Books, an online archive of pages from out-of-print publications dedicated to trademarks, is one such resource. Christophe’s own book, Letters As Symbols, a collaborative endeavour with renowned Belgian designer Paul Ibou, sought to bring to life and uniquely document symbols based on the letters of the alphabet. It has an compelling story and an interesting journey to publication which began in 1991. This LogoArchive ExtraIssue intends to offer readers a sample of Letters As Symbols and tell its story through symbols and archival documents.
Selected by Richard Baird.
Five projects that stood out in October and have made it into BP&O’s Best Of Series. Between them, these typically balance a strong singular concept or an appropriate confluence of ideas with a compelling visual character and clear communicative intention that appropriately play with form, colour, type and layout, as well as material, texture, image and print finish.
BP&O, in this end of month review, tries to recognise both the smart use of small budgets—those that channel spending into the most appropriate assets—and those projects with a broad and holistic quality, establishing a continuity (conceptual and/or visual) across multiple touch points. Many of the projects share a concise aesthetic expression, yet there is nuance to these, so do click through and read more about each of these.