Strömma Arkipelag by 25ah, Sweden
Posted: Filed under: Property | Tags: Black Block Foil, Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by 25AH, Graphic Design, Graphic Design Blog, Logotypes, Material Thinking, Print Finishing, Property Development Logos, Sans-serif Typography, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Uncoated Papers & Cards, Wordmark Design Comments Off on Strömma Arkipelag by 25ah, SwedenOpinion by Richard Baird.
Strömma Arkipelag is a new residential property project from Swedish developer Innovation Properties, and located in between the inner city and outer archipelago of Stockholm. Strömma Arkipelag offers a unique intersection of modern living spaces and an unspoilt rural environment, with the two interlinked by large windows and a material commonality. This relationship is also expressed by the development’s graphic identity, designed by 25ah, through colour, print finish, illustration, photography and a bold typographical gesture.
Caldo Coffee by 25ah, Sweden
Posted: Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Interior Design, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Cafe Logos, Coffee Cup Designs, Coffee Shop Branding, Condensed Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by 25AH, Designed in Stockholm, Fonts in Use: Helvetica, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Menu Boards, Sans-serif Typography, Sign Design, Stickers, Swedish Design, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Typography Comments Off on Caldo Coffee by 25ah, SwedenOpinion by Richard Baird.
Caldo Coffee is a café serving organic coffee and fresh salads, sandwiches and pastries from its location in the Scandic Continental, a hotel in the centre of Stockholm. It features a distinctive and modern interior design of light wood, tall shelves and a long wood panelled and marble topped counter. It also includes a large custom-built menu board, neon signage and a brand identity created by Swedish graphic design studio 25ah. This links a variety of printed assets such as coffee cups, price tags and takeaway packaging.
Gretas by 25AH, Sweden
Posted: Filed under: Cafes, Bars and Restaurants, Logo Reviews, Packaging Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Cafe Logos, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by 25AH, Fonts in Use: Brown, From Scandinavia, Gold Foil, Graphic Design, Graphic Design Blog, Inline Typography, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Sans-serif Typography, Script Logotypes, Sign Design, Swedish Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on Gretas by 25AH, SwedenOpinion by Richard Baird.
Gretas is a café set within the Haymarket, a hotel located at the heart of Stockholm, Sweden. The building was formerly home to a famous department store that dates back to the early 20th century and was the place where actress Greta Garbo was discovered while working at one of the concessions.
25AH, the Scandinavian graphic design studio behind Haymarket’s own brand identity, as well as Paul’s, a restaurant also situated within the hotel, worked on the brand identity for Gretas. Where Paul’s was darker and more robust in colour and type, inspired by the hotel’s signage, Greta’s is light and personable, drawing on an informal interior, whilst working in the iconic status and history of its location through name and illustration. The project went on to include signage, packaging, menus, stationery and business cards.
