BPO


Neighbourhood by Ahoy, United Kingdom

Opinion by Richard Baird.

Logo and signage for Manchester restaurant, bar and club Neighbourhood by Ahoy, United Kingdom

Neighbourhood is a restaurant, bar and club, located in the centre of Manchester, with a vibrant and eclectic interior inspired by New York, Los Angeles and Las Vegas dining scenes. This is brought to life through the juxtaposition of bright neon signage and indoor foliage alongside the more classical qualities of copper fixtures and fittings, marble surfaces and velvet upholstered furniture. This contrast is also expressed throughout Neighbourhood’s brand identity, developed by Manchester and Liverpool-based studio Ahoy, in contrasting colour choice, type and pattern. This links business cards, packaging, menus and interior graphics, and coincided with an extensive refurbishment of the restaurant.

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