Posted: September 30, 2014 Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Back of Pack Design, Best Packaging Designs, Bottle Label Design, Bottle Packaging, British Design, Cider & Cyder Packaging, Condensed Typography, Copper Block Foil, Design For Print, Design Opinion, Designed by Buddy, Foil Blocking, Handcraft, Illustration, Laid Paper, Logo Design Inspiration, Microbrewery, Negative Space Logos, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, Sans-serif Logotypes, The Best Packaging of 2014, Uncoated Papers & Cards
Opinion by Richard Baird.
Awestruck is a premium hard cider range from Gravity Ciders. It was created to offer America’s craft brew fanatics a refreshing alternative to beer. Awestruck is made from 100% fresh-pressed New York State apples and infused with unique flavours that reflect the company’s enthusiasm for experimentation. The range includes Lavender Hops, Hibiscus Ginger and Eastern Dry. Design studio Buddy were commissioned by Gravity Ciders to communicate Awestruck’s ‘surprising flavours’ and ‘delicious punch’ through a bold and iconic brand identity and packaging treatment.
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