Posted: August 13, 2015 Filed under: Fonts in Use, Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Colour in Use: Black, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Distil Studio, Die Cut Design Detail, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Minimal Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Paper and Card Packaging, Sans-serif Typography, Seafood Packaging, Silver Block Foil, The Best Packaging of 2015, The Very Best of 2015, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Springs’ Smokery has been producing high quality smoked salmon for three generations from its location in South Downs, UK, using Sussex oak and a traditional dry-salting process which has remained unchanged for 50 years. Springs’ recently worked with graphic design studio Distil to develop a new visual identity and package design. Distil’s treatment is an exercise in aesthetic impact derived from colour and form contrast, and a conceptual and communicative simplicity that makes a connection with the traditional craft and process of smoking salmon but also draws on the themes of heritage and the sea.
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