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Billington’s designed by JKR

Packaging with a typographic and illustrative approach created by JKR for The Silver Spoon Company's sugar brand Billington's

Following my earlier review of Whitworths for Baking, a new cooking sugar from Napier Brown, Billington’s, owned by The Silver Spoon Company, has launched its own repackaged range of sugar created by JKR. The design takes a bold, colourful and contemporary approach to classic illustrated typography and is based around an iconic B character drawn from Billington’s previous and fairly antiquated design.

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