Obbio designed by Mayuscula

Obbio, a compound of obvious and bio, is a high quality organic supermarket built on a warehouse concept “where traditionally goods were sold without intermediaries.” Designed by Mayuscula, Obbio’s brand identity—which included logotype, illustration, packaging and signage design—juxtaposes etched illustrative detail alongside the utility of a modular grocery box device and stencil cut typography to resolve traditional values and modern convenience.

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