Campus by MultiAdaptor, United Kingdom
Posted: Filed under: Fonts in Use, Graphic Design Reviews, Logo Reviews, Technology | Tags: Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Brochure Design, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Design Studio Logos, Designed by MultiAdaptor, Designed in London, From the United Kingdom, Graphic Design, Graphic Design Blog, Graphic Identity Shortlist 2017, Logo & Brand Identities for Co-working Spaces, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Material Thinking, Monolinear Typography, Sans-serif Typography, The Best Graphic Design Work of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Typography, Uncoated Papers & Cards Comments Off on Campus by MultiAdaptor, United KingdomOpinion by Richard Baird
Campus is Google’s network of co-working and event spaces for the many start-ups it has and continues to help fund. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv, with another to open in Berlin soon. The Campus community has over 80,000 members and collectively received over $537 million in funding which has created more than 11,000 jobs. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.