Flora by P.A.R, Spain

Opinion by Richard Baird.

Sans-serif logotype logotype designed by P.A.R for Flora

Flora is a Barcelona based business that looks to provide an alternative to caring for live plants, and describes itself as having an interest in bringing nature indoors in a new way and offering an antidote to the frantic pace, dark rooms and concrete of the city. Flora essentially sell, from their online shop, framed prints of plants shot on a variety of bright single colour backgrounds. While clearly having a distinctive character of their own, Flora’s products are also united by a brand identity treatment developed by graphic design studio P.A.R which included logo, packaging, business cards, postcards, posters and stationery set.

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