Posted: Filed under: Art and Design, Fonts in Use, Logo Reviews | Tags: Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Coloured Paper, Design For Print, Design Opinion, Design Reviews, Designed by P.A.R, Designed in Barcelona, Fonts in Use: Futura, From Europe, Graphic Design, Graphic Design Blog, Letterhead Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Minimal Logos, Sans-serif Logotypes, Spanish Design, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, Typography, Unbleached Materials, Uncoated Papers & Cards, White Ink
Opinion by Richard Baird.
Flora is a Barcelona based business that looks to provide an alternative to caring for live plants, and describes itself as having an interest in bringing nature indoors in a new way and offering an antidote to the frantic pace, dark rooms and concrete of the city. Flora essentially sell, from their online shop, framed prints of plants shot on a variety of bright single colour backgrounds. While clearly having a distinctive character of their own, Flora’s products are also united by a brand identity treatment developed by graphic design studio P.A.R which included logo, packaging, business cards, postcards, posters and stationery set.
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