BPO


Primitive Trust by Post

Opinion by Richard Baird.

Covers, labels and packshots by London-based Post for Will Saul and Tom Mangan's collaborative partnership Primitive Trust

Primitive Trust is the collaborative project of musicians Will Saul and Tom Mangan, and is based around the tools at hand. These included Ableton, an MPC 2000, Roland 101, Fender Rhodes, FX pedals and Juno. From these three EPs were created; Little Love, Fallen Down and Power On. Each EP features two or three original tracks linked by a creative approach that blends available tech, creative collaboration, instinct and feeling. The duo worked with London-based Post to develop covers, labels and pack shots. These incorporate commissioned artwork from renowned Californian illustrator Geoff Mcfetridge alongside bright colour blocking and hand lettering.

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Farah by Post, United Kingdom

Opinion by Richard Baird.

Branding for UK men's fashion brand Farah Farah by graphic design studio Post

Farah is a men’s fashion brand with a seasonal catalogue of shirts, polo shirts, knitwear, jackets, footwear, bags and accessories available online and from high street and department store premises in the United Kingdom. Following two years of collaboration, London based graphic design studio Post were commissioned by Farah to refresh its visual identity, from tags, retail concept, internal communications and art direction, to stationery, business cards, brand book and signage.

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Husler & Rose by Post, United Kingdom

Opinion by Richard Baird.

Visual identity and black block foil print for Husler & Rose designed by Post

Husler & Rose is an online boutique and occasional pop-up store that retails thoughtfully designed, carefully constructed and long-lasting furniture, homeware and lifestyle objects sourced from across the UK and Europe, professionally and sensitively restored by owner and furniture maker Ben Rowland.

Inspired by Herbert Bayer’s Bauhaus posters and the jazz record sleeves of Duke Ellington, London based graphic design studio Post created a new brand identity treatment for Husler & Rose that included logotype, postcards, business cards and promotional pieces. These capture the crafted and considerately designed nature of the store’s curated catalogue through the high quality finishes of white ink and black block foil, hand stamped detail, geometric patterns and a contrast of serif, script and sans-serif typography, across dyed papers and unbleached boards.

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