Virginia Hayward by Salad, United Kingdom
Posted: June 24, 2015 Filed under: Fonts in Use, Food and Drink, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, British Design, Brochure Design, Business Card Design, Catalogue Design, Colour in Use: Pastels, Colourful Business Cards, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Salad Creative, Designed in London, Etched Illustration, Fonts in Use: Brandon, From Europe, From the United Kingdom, Gold Foil, Graphic Design, Graphic Design Blog, Heritage, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Monolinear Typography, Pastel Colours, Stationery Design, The Best Logo Designs of 2015, Typography 3 Comments »Opinion by Richard Baird.
Virginia Hayward is a family run business that creates hampers and gifts for both the retail and wholesale markets. It began life 30 years ago, from home, on a kitchen table, and has developed into one of the largest hamper companies working in the UK today.
With ambitious plans for growth, Virginia Hayward worked with Bournemouth and London based graphic design studio Salad to reimagine and resolve what had become a diluted set of assets across a variety of touch points with a new brand identity system. This system went on to include a new logotype, colour palette, campaign brochure, seasonal photography, business card design and website.
Silver & Green designed by Salad Creative
Posted: June 20, 2014 Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Bottle Label Design, Bottle Packaging, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design For Print, Designed by Salad Creative, Handcraft, Icon Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, Sans-serif Logotypes, Script Logotypes, Soap Packaging, The Best Custom Logotypes, The Best Logo Designs of 2014, The Best Packaging of 2014, Unbleached Materials, Uncoated Papers & Cards Comments Off on Silver & Green designed by Salad Creative 
Silver & Green is a producer, importer and wholesaler of authentic Mediterranean delicacies such as olives, olive oil, tapas and meze, established in 2007 and located in the English Lake District. Silver & Green describes itself as a ‘family of foodies’ who share a passion for the Mediterranean, high quality artisanal products and good customer service.
Dorset based Salad Creative were recently commissioned to redesign Silver & Green’s brand identity and packaging in a way that would increase its appeal to delis, farm shops and food halls. Recognising that the market is currently well-served by a multitude of rustic and heritage brands, Salad Creative chose a playful, modern and handcrafted aesthetic that avoided the ‘obviously rustic’ and drew inspiration from the variety of ingredients and their Mediterranean origins.
BritBag designed by Salad Creative
Posted: October 19, 2012 Filed under: Logo Reviews, Packaging Reviews, Retail | Tags: Bag Design, Best Packaging Designs, Branding, Design For Print, Designed by Salad Creative, Graphic Design, Illustration, Logo Design & Branding Blog, Packaging Design, Packaging Design Blog, Packaging News, Retail Logos, Sans-serif Logotypes, Typography 1 Comment » 
Classic Bag is a UK-based cost-effective packaging solutions business that prints and manufactures carriers, boxes and bags for a variety of retailers, hotels and fashion brands including Browns, Vivienne Westwood and The Dorchester. Independent graphic design studio Salad was commissioned by Classic Bag to develop an identity and a series of ‘innovative and exclusive’ retail bag concepts under the new label BritBag. Utilising a simple combination of monogram, sans-serif logo-type, limited colour palette and illustrated pattern work with a familiar Britishness, the solution mixes the playful and iconic with a high-street fashion quality.
