Virginia Hayward by Salad, United Kingdom
Posted: Filed under: Fonts in Use, Food and Drink, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, British Design, Brochure Design, Business Card Design, Catalogue Design, Colour in Use: Pastels, Colourful Business Cards, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Salad Creative, Designed in London, Etched Illustration, Fonts in Use: Brandon, From Europe, From the United Kingdom, Gold Foil, Graphic Design, Graphic Design Blog, Heritage, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Monolinear Typography, Pastel Colours, Stationery Design, The Best Logo Designs of 2015, Typography Comments Off on Virginia Hayward by Salad, United KingdomOpinion by Richard Baird.
Virginia Hayward is a family run business that creates hampers and gifts for both the retail and wholesale markets. It began life 30 years ago, from home, on a kitchen table, and has developed into one of the largest hamper companies working in the UK today.
With ambitious plans for growth, Virginia Hayward worked with Bournemouth and London based graphic design studio Salad to reimagine and resolve what had become a diluted set of assets across a variety of touch points with a new brand identity system. This system went on to include a new logotype, colour palette, campaign brochure, seasonal photography, business card design and website.
BritBag designed by Salad Creative
Posted: Filed under: Logo Reviews, Packaging Reviews, Retail | Tags: Bag Design, Best Packaging Designs, Branding, Design For Print, Designed by Salad Creative, Graphic Design, Illustration, Logo Design & Branding Blog, Packaging Design, Packaging Design Blog, Packaging News, Retail Logos, Sans-serif Logotypes, Typography Comments Off on BritBag designed by Salad CreativeClassic Bag is a UK-based cost-effective packaging solutions business that prints and manufactures carriers, boxes and bags for a variety of retailers, hotels and fashion brands including Browns, Vivienne Westwood and The Dorchester. Independent graphic design studio Salad was commissioned by Classic Bag to develop an identity and a series of ‘innovative and exclusive’ retail bag concepts under the new label BritBag. Utilising a simple combination of monogram, sans-serif logo-type, limited colour palette and illustrated pattern work with a familiar Britishness, the solution mixes the playful and iconic with a high-street fashion quality.