Mrs. Weinstein’s is an American handmade toffee brand with a heritage that dates back to 1964 and recipes that have been past down through generations. In order to accommodate an ever expanding product line, which includes a new popcorn range, Mrs. Weinstein’s recently commissioned Studio MPLS to develop a packaging solution that would establish a coherent and communicative system for current and future products.
Ikaati (meaning ‘to tie by hand’) is a new range of Indonesian, handcrafted luxury tea infused with organic flowers, fruits and herbs. To capture this unique proposition Minneapolis based Studio MPLS designed an identity and packaging solution that combines culturally inspired illustrations, an iconic bird logo-mark and a rich and vivid colour palette delivering a modern interpretation of an authentic Indonesian style.
Santeen manufactures and distributes high-quality cleaning products to the professional market with a history dating back sixty years. They approached Minneapolis based Studio MPLS to develop a modern brand and product proposition while retaining their authentic values.