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Gripoix Paris by Mind, United Kingdom

Opinion by Richard Baird.

Branding for French jewellery manufacturer Gripoix by graphic design studio Mind

Gripoix is a Parisian costume jewellery manufacturer with a significant history, one that stretches back to the late 19th Century and the Art Nouveau period. Gridpoix’s pieces are created using a traditional kilncasting technique, known as pate de verre, which sees molten glass poured into a thin linear framework, giving each a luxury and uniquely crafted quality.

This traditional process, and the period in which Gridpoix has its origins, formed the basis of its new brand identity developed by UK based graphic design studio Mind. This treatment included a calligraphic logotype and a monolinear pattern which extends across business cards, postcards, packaging, bags, website and a variety of print based communications.

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